The Authority Wheel
Understanding the main components of the Authority Wheel will allow you to create several layers of Authority Positioning content from a single interview.
Understanding the main components of the Authority Wheel will allow you to create several layers of Authority Positioning content from a single interview.
The Hub
The hub of the Authority Wheel is an interview that positions your client as an Educator and Advocate for the success of their clients and prospects.
Spokes
The Spokes on the Authority Wheel are the Credibility building pieces of content you can easily create from an Authority Interview and include:
- News Releases
- Authority Articles
- Internet Radio Interviews
- Book Publishing
- Best Seller Campaign