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Monetizing Recognition with Charity Multi-Author Books

 
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    • 60 Minute Authority Slide Presentation
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Selling Without Selling - Monetized Recognition
Webinar Timestamp
  • 00:00 Overview
  • 00:00 Overview
  • 01:49 Inside The Mind of Your Prospects
  • 07:10 Betty Crocker Phenomenon
  • 13:49 Uncovering Pay to Play Stigma
  • 22:22 How Big Media Brands Profit from Achievements
  • 42:43 Changing the Frame of Our Offer
  • 77:54 PBS Method for Monetizing Recognition
  • 89:34 Is this Deductible Question
  • 91:12 Setting Expectations with Charities
  • 98:43 Framing the Conversation
  • 110:14 Kindle Method
  • 113:40 Questions
Monetized Recognition - Charity MAB Live Q&A
Webinar Timestamp
  • 00:00 Introduction
  • 2:30 – How I became the top door to door Cable TV salesperson by NOT selling
  • 14:55 – Project Phases Overview
  • 16:35 Where’s The Money?
  • 17:58 Phase One – Project Launch Overview
  • 18:37 Phase Two – Lead Magnet Overview
  • 23:57 Phase Three – Tripwire Overview
  • 27:09 Phase Four – Core Offer Overview
  • 30:15 Phase One – Project Launch Q&A
  • 47:12 Phase Two – Lead Magnet Q&A
  • 58:28 Stewart Alexander on Reviving Dead Leads
  • 70:03 Phase Three – Tripwire Q&A
  • 85:10 Phase Four – Core Offer Q&A
Local Authority Funnel
Video Training
  • Local Authority Funnel Webinar
  • Pre-Funnel Project Launch
  • Pick Your Market & Book Topic
  • Tips or Chapter Book
  • Create Book Cover & Title
  • Calculate Your Costs & Pricing
  • Pick Your Charity
  • Submit Launch News Release
  • The Tripwire
  • First Touch Conversation
  • First Close Conversation
  • Suggested Interview Questions
    DOWNLOADS

  • Reaching Out To Charity Conversation Template
  • Project Launch News Release Template
  • First Touch Conversation Template
  • First Close Conversation Template
  • Suggested Interview Questions
  • 9×6 Charity Project Interview Book Template
  • 5.5×8.5 Charity Project Tips Book Template
    RESOURCES

  • Book Project Cost Estimator
  • Blog Post: How to Get Local Marketing Clients For Authority Services
  • Ecover Wizard
  • Yelp Leads Wizard
  • Dial My Calls
  • charitynavigator.org
  • charitywatch.org
  • give.org
  • CreateSpace Cover Template
  • Kindle Cover Requirements
  • Create Space Book Cost Calculator

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