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[su_column size=”2/5″][su_accordion][su_spoiler title=”AUTHORITY AGENCY DASHBOARD MENU” style=”sections” icon=”arrow”][su_menu name=”AGENCY DASHBOARD” class=”training_menu”][/su_spoiler]
[su_spoiler title=”AUTHORITY PLAYBOOK & WORKSHOP MENU” style=”fancy” icon=”chevron-circle”]AUTHORITY PLAYBOOKS[su_menu name=”AUTHORITY PLAYBOOK” class=”pbook_menu”]WEB WORKSHOPS[su_menu name=”Webinar Workshops” class=”pbook_menu”][/su_spoiler]
[su_spoiler title=”Selling Without Selling – Monetized Recognition” style=”fancy” icon=”chevron-circle”]
Webinar Timestamp[su_list icon=”icon: clock-o”]
- 00:00 Overview
- 00:00 Overview
- 01:49 Inside The Mind of Your Prospects
- 07:10 Betty Crocker Phenomenon
- 13:49 Uncovering Pay to Play Stigma
- 22:22 How Big Media Brands Profit from Achievements
- 42:43 Changing the Frame of Our Offer
- 77:54 PBS Method for Monetizing Recognition
- 89:34 Is this Deductible Question
- 91:12 Setting Expectations with Charities
- 98:43 Framing the Conversation
- 110:14 Kindle Method
- 113:40 Questions
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[su_spoiler title=”Monetized Recognition – Charity MAB Live Q&A” style=”fancy” icon=”chevron-circle”]
Webinar Timestamp[su_list icon=”icon: clock-o”]
- 00:00 Introduction
- 2:30 – How I became the top door to door Cable TV salesperson by NOT selling
- 14:55 – Project Phases Overview
- 16:35 Where’s The Money?
- 17:58 Phase One – Project Launch Overview
- 18:37 Phase Two – Lead Magnet Overview
- 23:57 Phase Three – Tripwire Overview
- 27:09 Phase Four – Core Offer Overview
- 30:15 Phase One – Project Launch Q&A
- 47:12 Phase Two – Lead Magnet Q&A
- 58:28 Stewart Alexander on Reviving Dead Leads
- 70:03 Phase Three – Tripwire Q&A
- 85:10 Phase Four – Core Offer Q&A
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[su_spoiler title=”Local Authority Funnel” style=”fancy” icon=”chevron-circle”]
Video Training[su_list icon=”icon: play-circle”]
- Local Authority Funnel Webinar
- Pre-Funnel Project Launch
- Pick Your Market & Book Topic
- Tips or Chapter Book
- Create Book Cover & Title
- Calculate Your Costs & Pricing
- Pick Your Charity
- Submit Launch News Release
- The Tripwire
- First Touch Conversation
- First Close Conversation
- Suggested Interview Questions
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[su_list icon=”icon: file-word-o”]
- DOWNLOADS
- Reaching Out To Charity Conversation Template
- Project Launch News Release Template
- First Touch Conversation Template
- First Close Conversation Template
- Suggested Interview Questions
- 9×6 Charity Project Interview Book Template
- 5.5×8.5 Charity Project Tips Book Template
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[su_list icon=”icon: gears”]
- RESOURCES
- Book Project Cost Estimator
- Blog Post: How to Get Local Marketing Clients For Authority Services
- Ecover Wizard
- Yelp Leads Wizard
- Dial My Calls
- charitynavigator.org
- charitywatch.org
- give.org
- CreateSpace Cover Template
- Kindle Cover Requirements
- Create Space Book Cost Calculator
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