Learn how to quickly prepare to interview an expert in just about any field with a quick search for online FAQs. Use this formula for
- Written interviews
- Podcast / Radio Interviews
- Book Chapters
- Spotlight Articles
- News Jacking Quotes
Watch Video Tutorial
First Determine The Following About The Expert
- What field is the expert in?
- Who does the expert help?
- Who is their prospect?
- How does the expert help them?
- What outcome to they help their prospect achieve?
Search For Online FAQs
Find some online FAQs based on your research. For example if you were interviewing a Dentist who wants to build authority for more Teeth Whitenting patients.
- Simply add FAQ to your search term of Teeth Whitenting
- Find a link labeled specifically as FAQ for your subject matter
Collect Questions For Interview
Select the most relevant and interesting questions that would be on a prospects mind. As the interviewer you want to be the voice of the Expert’s prospect. Visit 2 or 3 FAQ pages found in the search. You don’t have to use them all but have them on hand.
Add These Questions For A Solid Close
Add the following questions to give the interview a little drama and personality. End with a "Soft" Call To Action Question.
- Drama – What’s the biggest misconception / myth people have about….(subject matter)?
- Personality – What lead you to this field? (Let them go into their backstory of how the began helping their customers)
- Call To Action – How can someone that needs… find out more about (Expert’s Name) and how you can help?
Best Practices
- Find open ended questions
- Few, if any, Yes / No answers
- Let them talk
- Be flexible and open to suggestions