Advertising copy of the basic character that I have in mind is, of course, in no sense a mere selling expedient. Its object is to make sales quickly, of course, but not to sacrifice the institution for the sake of the immediate sale. Always the copy writer of this type must have in mind the […]
How to Write Advertising Copy
Think of your copy in terms of one individual. Think of one man or one woman. Think of a man sitting on the bank of a creek fishing for bull-heads. Think of the woman knitting or rocking, or busily bustling about a store. Think of that mans thoughts. Think of that womans thoughts. Think of […]
Modern Copywriting
The use of sales letters had been around for as long as direct response marketing have been practiced in the conventional brick and mortar world. And ever since the Berlin wall came down and the World Wide Web came up, it did not take long for people from business backgrounds to tap into the growing […]
Copywriting/Reputation Alone Sells
I have predicated all my own work on the basic truth that people are susceptible to suggestion. We live, move and have our being in a swirl of suggestion, from morning till night, and from the age of reason to the edge of the grave. One suggestion accepted by one person becomes his or her […]
Three Principles of Good Copy
I think that three of the best principles of copy writing are … Brevity There is hardly a single wasted word in them. Brevity in our business is a precious jewel. About sixty years ago two men spoke at Gettysburg; one man spoke for two hours. I suppose there is not any one who could […]
Using Testimonials
When using testimonials, you have to remember … 1.Use photos and/or URLs below the names of your testimonies. Not only does it make your testimonials more believable (since mere text and names can be easily faked by just about anyone), the URLs make it possible for your prospects to possibly crosscheck with them. Also, photos […]
Writing Your Introduction
Since you have already created the proper headlines and sublines now you need to get into that real nitty gritty stuff. The stuff that people want based on your effective headline and subline writing skills. Here goes: 1.Start your copy with a story. Many average sales copies today are written in such a boring manner. […]
Always Think Positive, There Is Always Somebody Worse Off Than You
This article is about learning to think positive. There are far too many people walking about in a state of gloom and depression. I have to admit that I was one of these people until I managed to turn my whole life around at the age of twenty-two by taking a different approach. I hope […]
Be a Storyteller, Not Just a Speaker
Stories develop themes. The themes chosen to illustrate the possibility of stories are: Relationships, Choice, Creativity, Making a Difference, Celebration. Speakers are ordinarily people, from teachers to grandparents, from mountain climbers to cancer survivors. The platform provides them with a privilege and awesome responsibility to share their stories in a way that helps the audience […]
Being an Emotional Victim
None of us like to think of ourselves as victims. The term “victim” brings to mind a pathetic image of a person who is powerless. Therefore, It comes as a shock to most of us to realize how often we allow ourselves to be emotional victims. Having counseled individuals, couples, families and business partners for […]