How often do you hear a parental voice in your head that says things like, Youve got to lose weight, or You should get up earlier every morning and exercise, or Today I should get caught up on the bills, or Ive got to get rid of this clutter. Lets explore what happens in response […]
Assist the Universe In Manifesting Your Desires
So you think understand the principles of manifesting but you cannot explain why these things are not coming to you. You believe that we create our reality. You understand the laws of attraction, and believe that what we think about we attract into our experience. You have even been practicing these principles, that is, when […]
Be More Productive Now.
Would you like to start being more productive right now, Want to stop wasting precious time and move your projects to completion, This article will focus on how to be more productive from this point forward. The key to becoming more productive with your time is to concentrate your efforts on the task at hand. […]
Coaching Creativity – 7 Lessons from Artists
Copyright 2006 Suzanne Falter-Barns Three years ago, I was a frustrated, fed-up writer, sitting in a Starbucks in Times Square in tears. I’d gotten 27 rejections on my book – ironically enough, it was about how to live your dreams – and I was sure my own dream of being a successful author was dead. […]
Coaching Issues on Dealing with Exam and Study Stress
Copyright 2006 Ron Mills No matter how much you want something for someone else you cannot set goals for that person and rely on them being achieved. The power within goal setting lies in the fact that the individual decides and commits to the actions to be taken and the outcomes desired. Having said that, […]
Copywriting/Copy No Nos
Copywriting No-Nos DONT start to write until you have the facts. Dont start to use the facts until you separate the important from the unimportant. Dont fix your own opinion of the value of a fact until you have tried it out on average people. Dont try to gather all your copy ideas inside the […]
How to Write Advertising Copy
Think of your copy in terms of one individual. Think of one man or one woman. Think of a man sitting on the bank of a creek fishing for bull-heads. Think of the woman knitting or rocking, or busily bustling about a store. Think of that mans thoughts. Think of that womans thoughts. Think of […]
Modern Copywriting
The use of sales letters had been around for as long as direct response marketing have been practiced in the conventional brick and mortar world. And ever since the Berlin wall came down and the World Wide Web came up, it did not take long for people from business backgrounds to tap into the growing […]
Copywriting/Reputation Alone Sells
I have predicated all my own work on the basic truth that people are susceptible to suggestion. We live, move and have our being in a swirl of suggestion, from morning till night, and from the age of reason to the edge of the grave. One suggestion accepted by one person becomes his or her […]
Three Principles of Good Copy
I think that three of the best principles of copy writing are … Brevity There is hardly a single wasted word in them. Brevity in our business is a precious jewel. About sixty years ago two men spoke at Gettysburg; one man spoke for two hours. I suppose there is not any one who could […]