EXPERT INFO
In Response To [Hot Bad News Story In Expert’s Industry], [Expert Name], [Postioning Statement], [Expert’s News] To Help [Target Market]
[Expert Name] Explains How [Hot Good News Story In Expert’s Industry] Creates A Perfect Storm For [Target Market]
[Epert’s Industry] Industry Insider Claims [Target Market] Don’t [Common Misconception] When [Active Problem]
[Expert Name] Exposes What Really Goes On ‘Behind The Scenes’ In [Epert’s Industry] World
[Expert Name] Reveals Biggest Mistake [Target Market] Make That Can Stand In Their Way Of [Active Problem]
[Postioning Statement] Says [Common Obstacle] Doesn’t Mean [Active Problem] Is Out of Reach For [Target Market]
[Expert Name] [Postioning Statement] Predicts [Hot Bad News Story In Expert’s Industry] Will Be Costly For Unprepared [Target Market]
[Expert’s Industry] Expert Outlines 5 Little Known Ways [Target Market] Can Take Advantage of [Hot Good News Story In Expert’s Industry]