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PODCAST GUEST PR TOOLKIT

  • TRAINING
  • PODCAST PRESS RELEASE WIZARD
  • PODCAST PROMO IMAGE
  • SOCIAL MEDIA POST WIZARD

VIDEO TRAINING

Click Topic To Watch Tutorial

  Welcome

  Core Training

Selecting Your Interview

Download Your Episode

Transcribing Your Episode

Editing Your Transcription

Choosing Your Headshot

PR Wizard Template

Submitting Your Press Release

Your Distribution Report

Getting Screenshot of Media Pickups

  Social Media Promo Image

  Social Media Promo Posts

TRAINING RESOURCES

PODCAST PRESS RELEASE WIZARD

SHOW INFORMATIONShow Title:

Host First Name: Host Last Name:
Guest First Name: Guest Last Name:

Guest Positioning Description: Begin phrase with The, How, Who, When, Why or Where - How To... 'The Biggest Mistakes... Who Needs... When To... Why Business Owners Should... Where Entrepreneurs Will... ' Interview Topic:

TOPIC DETAILSShow Topic Summary: Guest Quote on Show Topic: Interview Question 1: Guest Answer 1: Interview Question 2: Guest Answer 2: Business / Service / Product / Book or Expert’s Full Name: This should be a mini-authority bio 'is the Best Selling Author of ‘Social Media Uncensored’ and considered the authority on Social Media Marketing when it comes to helping local business owners turn customers into fans' Reputation Statement: Conclusion Statement: Interview Link: Guest Website URL:

Interviewed on Radio or Podcast

Show Example News Release With This Template

HEADLINE – 200 characters maximum

[Sue] [Jones], [Author of Social Media Uncensored] Reveals [How To Choose The Right Social Media Networks For Business] on [Business Innovators Radio]

SUMMARY – 250 characters maximum

[Author of Social Media Uncensored], [Sue] [Jones], was the featured guest on [Business Innovators Radio] with [Joe] [Smith] talking about [How To Choose The Right Social Media Networks For Business].

PR BODY – 300-800 words

On an episode of [Business Innovators Radio] with [Joe] [Smith],  [Sue] [Jones], [Author of Social Media Uncensored], discussed [How To Choose The Right Social Media Networks For Business].

Show Topic Summary

According to [Jones], [It’s far more effective and profitable to be part of the conversation on the right network versus the most networks. Many local businesses fail at social media marketing because they either don’t take advantage of the marketing opportunities social media offers or they become overwhelmed trying to participate on too many networks].

Guest Quote on Show Topic

[Jones], said “[Most business don’t need to be on every social media network out there. It’s the old 80/20 rule, even 90/10 for some. Many think they need to join and keep up with accounts on all the social networks they hear about, when in reality they will get 90% of the benefit from one or two profiles]”.

Interview Question & Answer 1

When host [Joe] [Smith] asked “[How can a business do to determine which networks they should be paying attention to?]”, [Jones] answered, “[It really comes down to which networks their customers are paying attention to the most. For example, If a business caters to young adults and older teens, Facebook may not be the best place for them to be focusing their attention]”.

Interview Question & Answer 2

During the Interview [Jones] outlined [the WWW Formula for choosing choosing the right networks, from her book ‘Social Media Uncensored’]”,  explaining,” [The WWW formula is a simple process of figuring out WHO your best prospects are, WHICH networks they are most active with and WHY.  This will help you to understand where they are spending the most time, how they engage and if it’s a fit for your business].

Reputation Statement

[Sue Jones] [is the Best Selling Author of ‘Social Media Uncensored’ and considered the authority on Social Media Marketing when it comes to helping local business owners turn customers into fans].

Concluding Statement

The interview concluded with [Jones]  saying “[I wrote this book after watching so many businesses struggle with the very real opportunities social media provides to remind current customers to come back more often and get exposure to the consumers that want and need their products and services]”.

To learn more about [Sue] [Jones] visit [CTA URL]

Listen to the full interview on [Business Innovators Radio] at [Episode URL]

HEADLINE – – 200 characters maximum

[Guest First name] [Guest Last name], [Positioning Description], Reveals [Interview Topic] On [Show Title]

SUMMARY – – 250 characters maximum

[Positioning Description], [First name] [Last name], was the featured guest on [Show Title] with host [First name] [Last name] talking about [Interview Topic]

PR BODY – – Body Section should be 300-800 words

On an episode of [Show Title] with [Host First name] [Host Last name], [Guest First name] [Guest Last name], [Positioning Description], discussed [Interview Topic].

According to [Guest Last name], [Interview Topic Summary].

[Guest Last name], said “[Guest Quote On Show Topic]”.

When host [Host First name] [Host Last name] asked [Interview Question 1] [Guest Last name] answered, “[Guest Answer 1]”.

During the Interview [Guest Last name] shared [Interview Question 2], explaining, “[Guest Answer 2]”.

[Business / Service / Product / Book Name or Expert’s Full Name] [Expert Reputation Statement].

The interview concluded with [Guest Last name] saying “[Conclusion Statement]”.

To listen to the full interview on [Show Title], visit [Interview Link].

To learn more about [First name] [Last name], please visit [CTA URL].

[hoops name=”PR-Wiz – RIV Wordcount JS”]
Paste content to a Text File. Please Do Not Paste content directly into News Release Submission Form.

PODCAST PROMO IMAGE WIZARD

[fpd]

 

“These posts are designed for use on Facebook, but feel free to use on any social media platform. However, keep in mind Twitter has a character limit and Instagram doesn’t allow links, so you’ll need to make some minor edits.”

INTERVIEW INFORMATIONShow Title:

Host First Name: Host Last Name:

Interview Link:

NEW EPISODE POST #1 (AFTER INTERVIEW IS RECORDED / PRE-PUBLISH)

Just had a fantastic interview on [Show Title] with [Host First Name] [Host Last Name]. Can’t wait for this to air!

I’ll post the details and link to the interview as soon as it goes live.

Thanks for supporting this dream of mine!

⇒ Include Episode Promo Image

NEW EPISODE POST #2 (WHEN EPISODE IS PUBLISHED)

YESSSSSS!! My interview on [Show Title] is live! [Host First Name] [Host Last Name] really did a good job of digging into how I help my customers. I never really take the time to ever sit back and look at the effect I have on their lives.

Feels good to put in all the hard work for so long, and see that you are actually making a difference.

Again…thank you to EVERYONE that’s reading this for your support and encouragement.

You can listen here [Interview Link].

⇒ Include screenshot of your episode’s post on the show’s website.

NEW EPISODE POST #3 (1-2 DAYS AFTER SHOW IS PUBLISHED AND NEWS RELEASE IS LIVE)

WOW! My interview with [Host First Name] [Host Last Name] on [Show Title] is really getting a lot of traction!

Thank you to EVERYONE that’s downloaded this (so far) for your support and encouragement.

I’m so excited!

⇒ Include screenshot of a News Release Syndication PickUp

NEW EPISODE POST #4 (DAY AFTER LAST POST)

Here is another place that picked up the story about my interview on [Show Title]. I’m ready for more! Who has a good show that you think I should be on next?

⇒ Screenshot of a News Release Syndication PickUp

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