EXPERT INFO
INTERVIEW QUESTIONS
WHO Question
The WHO question sets the stage for the rest of the interview by establishing who you are, who you help and what you help them accomplish.
Q: Tell us about [Business Name] and how you are helping your [CUSTOMERS/CLIENTS/PATIENTS].
- Describe at least one big problem you specialize in solving.
- Describe the outcome that you help your clients achieve.
- Describe the difference achieving this outcome can make in their life.
WHY Question
The WHY question establishes the benefits of achieving the Desired Outcome.
Q: What are the advantages of [DESIRED OUTCOME] for [TARGET AUDIENCE]?
MFUP Questions
The Misconceptions, Fears & Unknown Pitfalls questions will produce the core content of the chapter.
Q: What do you feel are the biggest myths out there when it comes to [DESIRED OUTCOME]? A myth is misinformation or misrepresentation of facts spread by the media or industry.
Q: What are some common misconceptions [TARGET AUDIENCE] have about [DESIRED OUTCOME] or the [INDUSTRY] Industry in general? A misconception is a mistaken belief or misunderstanding held in the mind of an individual.
Q: What are some of the most common fears about [DESIRED OUTCOME]?
- Beyond their ability?
- What if it doesn’t work?
- What others would think?
- Damaging side effects?
- Personal risk?
Q: How can they get past these fears?
Q: What other percieved obstacles do you see that might be preventing [TARGET AUDIENCE] from seeking the help of a [PROFESSION]?
- Cost too much?
- Takes too much time?
Q: What are some of the little known pitfalls or common mistakes you see [TARGET AUDIENCE] make on the road to [DESIRED OUTCOME]?
Q: How can these pitfalls / mistakes be avoided?
CASE STUDY Question
Q: Can you share an example of how you have helped your [CUSTOMERS/CLIENTS/PATIENTS] overcome these obstacles and succeed in [DESIRED OUTCOME]?
BACKSTORY Questions
The BACKSTORY questions allow you to provide as much or little information about what led you do what you do and help the people you help.
Q: What inspired you to become a [PROFESSION]?
- Include a short story about a specific time or event when you caught the bug to do what you do.
- This might include a book, movie, person that inspired you.
- Describe what drives you and your passion to do what you do and help the people you help.
Q: Can you share a lesson you learned early on, that still impacts how you do business today?
- Mistake you made?
- Overcoming your own obstacles & misconceptions?
EDUCATOR / ADVOCATE Questions
Q: What’s the most important question [TARGET AUDIENCE] should ask themselves as they consider [DESIRED OUTCOME]?
Q: What’s the most important thing [TARGET AUDIENCE] should consider when evaluating a [PROFESSION]?
CALL TO ACTION Question
Q: How can someone find out more about [EXPERT NAME] and [BUSINESS NAME] and how you can help?