Name of Agency:
| Agent First Name: | Agent Last Name: |
| City: | Target Market: |
| Agency URL: |
Phone: |
Quote1:
Quote2:
HEADLINE
[Agent First Name] [Agent Last Name] Selected To Open An Authority Media Agency Serving The [City] [Target Market]
SUMMARY
[Agency Name] is opening to help entrepreneurs and professional service providers in the [CITY] [Target Market] create authority positioning for their business. [Agent First Name] [Agent Last Name] was selected after an international search.
PR BODY
Entrepreneur, [Agent First Name] [Agent Last Name], was selected to open an authority media agency in [City] that will focus on serving the [Target Market].
[Agent Last Name]‘s agency, [Agency Name], will help entrepreneurs position themselves as an authority in their market using different forms of media.
“I am honored and excited to start this new adventure,” said [Agent Last Name].
Times are changing and to attract attention to a brand, a business owner needs to not only promote their business but also to promote themselves as a brand. People are moving away from liking a brand and more onto liking people. Authority marketing tactics are gaining mainstream appeal, and businesses leaders are talking about it.
John Jantsch, author of best seller Duct Tape Marketing, said in an article for Entrepreneur Magazine, “Building personal brand authority is perhaps the most important element of marketing today for a brand, business, or individual trying to gain an edge. It does not matter how big or little an audience you might command, it is all about the right people believing in your point of view or way of doing business.”
A story on Fox News stated, “The simple truth is, if you are not deliberately, systematically, methodically — or rapidly and dramatically — establishing yourself as a celebrity, at least to your clientele and target market, you are asleep at the wheel, ignoring what is fueling the entire economy around you, neglecting development of a measurably valuable asset.”
Daniel Newman, a contributor for Forbes Magazine wrote, “Influencers may be marketing’s next ‘golden goose,’ as people no longer trust ads, but they do trust people. More accurately, they trust a voice of authority.”
The demand for authority marketing and position services is growing due to the recent media coverage, and [Agency Name] will service that need.
[Agent Last Name] said, “I have a special place in my heart for this market…” [2-3 sentences].”
For more information on [Agent First Name] [Agent Last Name] and the [Agency Name] please visit [Agency URL] or call [Agency Phone #].
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